Make Art That Sells : Editorial

I'm running a bit behind in my blog posting, so here's a little catch up!

MATS continues and this week it was looking at Editorial Illustration, mostly work for magazines. I have done some editorial work in the past and have to say it isn't my forté. I am not one of those illustrators who comes up with the clever concepts to illustrate difficult topics. But over the course of the week Lilla showed us a lot of her personal work from her many years as an illustrator, and i realised that there is a lot more to editorial than illustrating a headline. (or there was anyway, I'm not sure how healthy the editorial market still is for illustration these days...)

Anyway, I was sort of dreading having to illustrate an article, but was very happy to find our assignment was to illustrate a map!! which I love doing. We were supposed to do a map of our current city/town, but because I already did one of Melbourne for They Draw and Travel (click here to see) I decided to illustrate Montreal instead, my birthplace, and first love :)

I first did a bit of a sketch to figure out which elements I would be including (and also canvassed my Facebook Montreal friends for suggestions, which was very fun and interesting!) I find I can get a bit too detailed with doing maps. I love it, but I'd also like to try doing something a bit freer and more abstract. anyway, here's the sketch.



then I did the background in watercolours.


and added lots of little icons in a few styles:

Sketchy...


liney...


and stampy...




 and then the lettering.


I put it all together in Photoshop and voila mes amis!



Next week is the last week of the Make Art that Sells class, which is sort of hard to believe! We are focusing on the party paper market (paper plates, cups, wrapping paper, etc)


MATS: main assignment Week 4 - Wall Art

This week's assignment for Wall Art was to create a piece of abstract art!! yikes! I'm not sure if I've ever done any pieces of abstract art before.

We were given lots of images for inspiration, and asked which one resonated the most with us. I really loved this one by Jill Ricci, so decided to use it as a starting point for my painting.


I first collected some interesting patterns from my collage paper library....
  

and got working....


part of the brief was to work with a restricted colour palette. Mine was Blue and Red, so this is what I came up with...


I carved some more stamps to use! I'm having so much fun with custom stamps.


and here's where I got too into making the piece and forgot to take photos! I stamped and painted in acrylics on top of the collage, did some paint splattering, and then added some 'bling' - some turquoise sequins I had picked up at the art supply store earlier.


part of the brief was to include floral elements (tick) and also some text. So I did some more hand lettering, and added it in digitally.


and here's the final piece!


I am very happing with this painting. In fact I think i am happiest with this piece out of all of them from the course. I'm not sure I would want to delve more into this market necessarily, but it was definitely fun to create, so who knows.

Next week is the last week of the course! Hard to believe. I'm actually excited for it to be over and have a bit of time to reflect on everything we've learned, and also to have a chance to catch up because I've been struggling to keep up with all the info each week. so stay tuned!

Next Week: Gift market
Click here to see last week's main assignment in Children's Books


MATS: Main assignment Week 3 - Children's Books

Our main assignment this week was to illustrate either the cover or a spread from a text given to us - "The Language of the Birds", a russian folktale.

It's quite a sad story, but we could illustrate the story in any style we liked.

I ended up not using any of the sketching from the mini assignment and went with quite a literal representation, and, sigh..... I can't say I'm very happy with what I came up with. I wanted to start over halfway through but just didn't have the time, so I did what I could but my heart really wan't in it :-(

One thing I was really excited to work on was hand lettering which was part of our mini 'warm-up' assignment. I had a lot of fun doing these:



(might look like penance to some people!) - but I didn't really have time to push myself any further. Same with the colour palette which is something I wanted to work on this week, but didn't! What happened? I think I got bogged down in the details of things - the background, the tree bark, etc. that I didn't leave enough time for other things.




Oh well. Brush it off, and on to the next is all I can say!

if you missed it, see last week's classwork on the Home Decor market

next week is Wall Art